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Novel's mission is to build ecosystems where experience is shared — promised lands where brands are freed from pushing invasive and irrelevant ads and where consumers discover the things they need, precisely when they need them.
Every interaction your organization has with a customer is an opportunity to connect in a mutually beneficial way. These touch points are easily overlooked, but reinforce a brand’s values, ideals, and purpose. They are the building blocks of authentic, resilient brands in the modern age.
The strategy that connects why your brand exists and how it achieves specific goals.
● Brand & business strategy● Human-centered design● Action-oriented research
Identity develops an emotional connection between brands and consumers.
● Corporate & personal branding● Visual storytelling● Audience and messaging optimization
Specific opportunities to reinforce your brand’s values, ideals, and purpose.
● Experience Ecosystem development● Integrated marketing● Business process alignment